Oakley Outpost Livigno Olympic Games

Brand experience and showroom installation

Brand experience and showroom installation

Client

Oakley

Location

Livigno, Italy

Info

For the Livigno Olympic Games, we designed and delivered Oakley Outpost, a bespoke geodesic dome installed for three weeks as an immersive showroom showcasing the new Aura Collection. Conceived as a contemporary brand experience, the space featured a monumental Brutalist-inspired entrance portal that introduced visitors to a curated exhibition journey. The interior combined showroom displays, product presentation areas and dedicated activations for the Meta and Future Genesis collections, creating a seamless flow between exploration and interaction. Through a balance of architecture, scenography and technology, the installation translated Oakley's distinctive design language into a dynamic environment that engaged visitors throughout the Olympic Games.