To celebrate the launch of Peroni Nastro Azzurro Stile Capri, we conceived and delivered an exclusive floating brand experience aboard a fully customized vessel in the waters of Capri. Every space was carefully designed with bespoke branding, tailored scenic elements and refined details inspired by the Mediterranean identity of the new product, creating a cohesive and immersive environment that brought the brand's essence to life. The event welcomed press, influencers and selected guests for an exclusive PR and talent activation, enhanced by a live performance by Elodie and a DJ set that entertained guests throughout the evening. Combining experiential design, hospitality and live entertainment, Stile Capri Wave became a distinctive launch platform, authentically expressing the contemporary, vibrant and Mediterranean lifestyle of Peroni Nastro Azzurro.